About

About Us

Hey there,

Ever wondered who's visiting your B2B website? We did too.

Started in 2015 as a late-night hack fuelled by energy drinks and kipcorns (long Dutch chicken nuggets, don't ask), Snitcher was a side hustle until mid-2019 when we realized there was something special brewing.

When Google pulled the rug from under our tracking system in 2019, we built our own overnight. Competitors went down for weeks. We had our best quarter ever.

Now we're powering thousands of B2B companies from our weird mansion office just outside of Amsterdam. Our ARR is in the millions without venture funding, built by an incredibly talented team and driven by customers who challenge us to be better.

We help companies like Clay, Unify and lemlist identify their website visitors with industry-leading accuracy. We ship features faster than our competitors schedule meetings about features.

Turns out you don't need VC money to build something exceptional. Only the freedom to move fast and deliver value.

Jerre Baumeister

— Jerre

Founder

Snitcher customers
Our vision

The signal that powers every GTM engine

We're not building another dashboard. We're building the engine room that feeds real buying intent into every tool your revenue team touches.

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Don't take our word for it

From results and usability to implementation and ROI, see why thousands of customers consistently rate us the leader across the board on G2.

G2 Fall 2026 Leader
G2 Fall 2026 Best Results
G2 Fall 2026 Best Usability Small Business
G2 Fall 2026 Best ROI Mid-Market
G2 Fall 2026 Best Results Small Business
G2 Fall 2026 Most Implementable
G2 Fall 2026 Most Implementable Small Business
G2 Fall 2026 Leader Small Business
G2 Fall 2026 Leader Europe Small Business
G2 Winter 2026 Leader
G2 Winter 2026 Best Results
G2 Winter 2026 Best Results Small Business
G2 Winter 2026 Best Usability Small Business
G2 Winter 2026 Best ROI Mid-Market
G2 Winter 2026 Momentum Leader
G2 Winter 2026 Most Implementable

Freedom needs a framework

Being bootstrapped gives us the freedom to move fast and build on our own terms. These are the principles that make sure that freedom actually works.

Trust first
Trust first

We trust great people to do great work.

No micromanagement. You own the work, have the freedom and are accountable to the outcome.

Own the outcome
Own the outcome

Ownership is more than equity.

We don't wait to be told what to do. We spot opportunities, seize them and never say 'that's not my job.'

Ship fast, refine faster
Ship fast, refine faster

We move with speed others can't match.

We ship quickly, gather feedback, iterate relentlessly. Done is 'better than perfect', but done well is the goal.

Craft is the standard
Craft is the standard

Speed gets us in the game. Quality keeps us there.

We refine relentlessly because details matter & we'd rather do fewer things exceptionally than many things poorly.

Everything can be said
Everything can be said

Honesty builds trust and everyone's voice matters.

We don't sugar-coat, hide opinions or avoid tough talks. The best ideas win, no matter who comes up with them.

Meet the Snitcher team

The Snitcher team
Jerre Baumeister

Jerre Baumeister

Founder

Leon Capaldo

Leon Capaldo

Head of Commercial

Stefan Manojlović

Stefan Manojlović

Head of Marketing

Frencheska Peren

Frencheska Peren

Customer Success Specialist

Niek van Asperen

Niek van Asperen

Lead Developer

Dean Kirlew

Dean Kirlew

New Business Lead

Andreas Bolz

Andreas Bolz

Staff Engineer

Leanne de Groot

Leanne de Groot

HR & Office Manager

Aaron Cove

Aaron Cove

Account Executive

Rodrigo Panachi

Rodrigo Panachi

Staff Engineer

Ilija Milutinović

Ilija Milutinović

Account Executive

Davey Heuser

Davey Heuser

Design Lead

Marios Morad

Marios Morad

Customer Success Lead

Almer Nessia

Almer Nessia

Customer Support Specialist

Gary

Gary

Operations Lead

👋 You?

Join the team

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Come build something that actually matters.

The last thing your team needs is another tool that requires training, so we made one that doesn't.

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