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Stefani Thrasyvoulou
VP, Marketing
TalentDesk, an all-in-one Freelancer Management System, helps companies efficiently organize, manage, and pay their external workforce. Their customers range from startups to large enterprises managing thousands of freelancers, with strong adoption in industries like e-learning, marketing, publishing, and consulting.
With a heavy focus on inbound marketing, TalentDesk successfully attracted active buyers but lacked visibility into potential customers who engaged with their content but didn’t convert. As they looked to expand beyond their existing audience, they needed a way to identify and capture high-intent visitors before they moved on to competitors.
Before Snitcher, TalentDesk had no way of knowing which companies were engaging with their website unless they submitted a form or booked a demo. Without access to this data, marketing campaigns were often running blind, with no clear understanding of whether they were attracting the right audience or wasting budget on non-ICP traffic.
The team struggled to assess which campaigns were driving quality visitors until after conversion, making optimization slow and inefficient. Meanwhile, outbound and inbound efforts remained disconnected, limiting sales' ability to proactively reach out to engaged accounts.
The bigger issue was that many ideal-fit prospects were visiting the site but never converting. Without knowing who these companies were, the team had no way of acting on warm leads that could have been guided toward a sale.
We were flying blind, wasting budget on non-ICP visitors while missing high-intent prospects who never converted.
Stefani Thrasyvoulou
VP, Marketing
TalentDesk needed a tool that would do more than just track visitors. They needed real insights to help sales identify and engage high-intent accounts before competitors did. After evaluating market leaders, Snitcher stood out as the best fit for its ability to surface key company data even before a lead formally converted.
Snitcher’s native integration with HubSpot meant sales and marketing could work from the same dataset, and automated lead routing ensured that reps could act immediately on in-market accounts.
Beyond the platform’s capabilities, Snitcher’s hands-on support was a deciding factor. The TalentDesk team knew they would have access to expert guidance on how to get the most from their data, allowing them to fully optimize their sales and marketing workflows.
Use Snitcher to track competitor clients, identify engaged prospects, and close deals before they slip away.
TalentDesk quickly integrated Snitcher with HubSpot, enabling seamless data sharing between marketing and sales. Within days, Snitcher flagged a visit from a well-known company that TalentDesk recognized as a client of one of their biggest competitors.
Seeing the opportunity, the sales team reached out to gauge interest. The prospect revealed they were unhappy with their current provider, and with tailored outreach at exactly the right time, TalentDesk secured the deal in less than two weeks.
With Snitcher, TalentDesk refined their targeting, reduced wasted ad spend, and created a consistent pipeline of high-quality leads. By aligning inbound and outbound efforts, sales could proactively reach out to engaged companies, increasing conversion rates and accelerating deal cycles.
More importantly, Snitcher validated their approach, proving that many high-value prospects were already engaging with their brand but needed a nudge to convert. Instead of waiting for prospects to come to them, TalentDesk now had the ability to spot and capture demand in real time.
From a Marketing standpoint, acquiring new leads is great, but sometimes existing leads that you’ve already spent marketing and sales dollars on, are the real gold-mine. Having a solution that allows you to nurture and convert these leads into customers is a game-changer.
Stefani Thrasyvoulou
VP, Marketing
