FleetDM, an open-source device management platform, transformed their prospecting from guesswork into data-driven outreach with Snitcher—adding 70 new qualified accounts to their pipeline in a single month.
- 70 new ICP-fit accounts in one month
- Improved connection and conversion rates
- Better alignment between sales and marketing
Limited time, limitless traffic
FleetDM’s sales team faced a familiar challenge: too much traffic, too little visibility. With thousands of companies visiting their documentation, pricing, and product pages, the team had no way to know which visitors were ICP-fit accounts worth pursuing.
“You only have so much time in a day; you need to use those resources on accounts that are interested.” — Taylor Hughes, Head of RevOps
Data-driven outreach
By implementing Snitcher, FleetDM gained real-time visibility into which companies were visiting their site and what pages they were exploring. The integration with HubSpot, Slack, and Zapier automated the workflow—identified accounts flowed directly into the CRM and triggered real-time notifications.
Behavioral tracking revealed high-intent signals: visits to pricing pages, documentation deep-dives, and repeated sessions all pointed to accounts ready for outreach.
70 accounts in one month
The results were immediate. In the first month alone, FleetDM added 70 new ICP-fit accounts to their pipeline—accounts that were already showing interest but would have gone unnoticed without Snitcher.
Connection and conversion rates improved as the sales team shifted from cold outreach to warm, informed conversations with companies already researching their solution.
“Snitcher is necessary for a sales organization to understand which prospects have expressed interest in their product.” — Taylor Hughes, Head of RevOps
