Andy Richardson
Chief Executive Officer
Influential Software delivers digital solutions and IT services to businesses ranging from FTSE 100 enterprises to local SMBs. With a team of 80 people, including three marketers and four sales reps, their growth strategy centres on maximizing existing customer relationships while acquiring new high-value clients.
To achieve this, Influential Software needed deeper insights into customer engagement and website behavior. They wanted to proactively identify upsell and cross-sell opportunities while ensuring their outbound sales efforts were focused on high-intent prospects. Without visibility into website visitors, they struggled to connect the dots between interest and action.
Before Snitcher, Influential faced three major challenges. First, they lacked a reliable way to spot expansion opportunities within their existing customer base unless a client explicitly reached out. This reactive approach meant valuable upsell potential was often missed.
Second, over 95% of website visitors did not fill out a form, leaving thousands of potential leads unidentified. Salesforce only provided partial visibility into converted leads’ website behavior, meaning sales teams had no way to understand prospect interests and tailor their outreach effectively. As a result, win rates suffered.
Third, marketing had no clear understanding of which campaigns, channels, and content truly drove revenue. Without tracking how traffic translated into sales, it was difficult to optimize efforts and allocate budget effectively.
We knew we were missing revenue opportunities. Thousands of potential leads were visiting our site, but without visibility into who they were or what they cared about, we had no way to act on that interest.
Andy Richardson
Chief Executive Officer
Influential Software initially used Lead Forensics for visitor identification, but after a few years, they decided to explore other solutions. After evaluating five leading providers, Snitcher emerged as the best choice due to its ability to identify 1.8x more companies than Lead Forensics and its competitors.
A quick analysis revealed that Influential Software had likely been missing out on over 1,500 leads per year. With at least 15% of those leads expected to be qualified, this amounted to 225 lost opportunities annually. The switch to Snitcher was an easy decision based on data alone.
Beyond identification accuracy, Snitcher also offered transparent pricing, superior filtering capabilities, and seamless integrations—all while being more cost-effective than other providers.
The decision was clear: Snitcher would allow Influential to capture demand instead of losing it.
Use Snitcher to uncover warm leads, drive expansion, and accelerate sales cycles.
Getting started with Snitcher was seamless. Within minutes, the tracker was installed, and Influential began identifying previously invisible website visitors. They quickly set up Segments to filter and categorize leads based on firmographic and behavioral data, ensuring only high-value accounts surfaced for sales follow-up.
Sales teams leveraged Snitcher to gain deeper insights into existing prospects and customers. By tracking account engagement beyond Salesforce’s limited visibility, they could craft more relevant messaging and boost conversion rates. Within six weeks, this approach directly contributed to $10K in new MRR through an expansion deal that would have otherwise gone unnoticed.
Meanwhile, the marketing team used Snitcher’s Google Analytics 4 enrichment to analyze traffic quality and optimize ad spend. By identifying which channels drove high-value visitors, they reduced wasted budget and improved overall ROI. These insights led to a 7% reduction in marketing spend on low-performing campaigns.
With Snitcher in place, Influential transformed its sales and marketing workflows. The ability to automatically track, segment, and act on high-intent visitors allowed them to scale their outbound efforts and proactively engage with both prospects and existing customers.
The impact was clear: win rates improved by 5% in the first 12 months, while their marketing team continuously optimized ad spend using Snitcher’s firmographic data. Most importantly, the revenue impact was immediate, delivering a 28.6x ROI within the first six weeks alone.
For any business that wants to improve marketing and sales efficiency, drive more quality leads, and close more deals, Snitcher is a must-have.
Andy Richardson
Chief Executive Officer
.svg)
