Sebastjan Plavec
Chief Marketing Officer
Adacta, a leading software provider for the insurance industry, helps Life and P&C insurers streamline operations and digitize their processes. With a team of over 200 people, they use a mix of commercial strategies to reach their ideal customers, including educational webinars, targeted advertising, and industry events.
As their marketing and sales teams worked to refine their approach, they struggled to see the full buyer’s journey. Without insight into what happened before a prospect converted, a significant portion of their funnel remained hidden. This lack of visibility limited their ability to optimize marketing efforts, track attribution, and engage with high-value accounts showing intent.
Before Snitcher, Adacta faced challenges in understanding how relevant their website visitors were and which industries they came from. This lack of clarity created three major obstacles.
First, without a clear industry breakdown of traffic, marketing budget was being wasted on non-ICP visitors. The team had no way to exclude irrelevant audiences or refine their targeting to focus on the right accounts.
Second, their attribution model was incomplete. Because they couldn’t track which sources and content influenced conversions, they lacked the insights needed to optimize their buyer’s journey. This left potential high-value accounts unidentified and unengaged if they didn’t immediately convert.
Third, their account-based marketing (ABM) campaigns were running without full visibility into which accounts were interacting with their site. Without this data, the team couldn’t prioritize outreach or tailor messaging to align with what prospects were most interested in.
Snitcher has been instrumental in helping us uncover the 'dark funnel' and refine our attribution models. We've also gained valuable insights into our web visitors, improving our targeting and marketing campaigns
Sebastjan Plavec
Chief Marketing Officer
After evaluating leading visitor identification platforms, including Leadfeeder and Lead Forensics, Adacta chose Snitcher for its superior accuracy and deeper functionality. Compared to competitors, Snitcher identified up to 500% more website visitors, offering a much broader and more accurate view of their audience.
Snitcher’s seamless integration with HubSpot played a critical role in the decision. Unlike other providers, Snitcher enabled deeper segmentation and automation, making it easy for Adacta to route visitor insights directly into their existing workflows. The platform’s cost-effectiveness, combined with its advanced tracking capabilities, made Snitcher the clear winner.
Use Snitcher to uncover the dark funnel, refine ABM campaigns, and convert engaged prospects faster.
Adacta quickly integrated Snitcher, gaining immediate insights into previously unidentified traffic. With a full view of industry breakdowns, they refined targeting and eliminated wasted ad spend, ensuring their marketing budget was focused on high-value prospects.
For ABM campaigns, Snitcher provided critical account-level data, allowing the sales team to prioritize outreach based on real visitor engagement. By tracking which accounts visited the website and what content they engaged with, Adacta could personalize follow-ups and dramatically increase conversion rates.
With Snitcher, Adacta transformed how they approached lead generation and attribution. They could now track buyer journeys more accurately, making it easier to refine campaigns and optimize conversions. Sales teams had better data on which accounts to prioritize, ensuring they spent time on prospects with real intent.
Most importantly, Snitcher provided validation that many high-value accounts were already engaging with their brand but were previously invisible. By uncovering the dark funnel, Adacta strengthened their ABM strategy and positioned themselves to convert more high-value prospects into customers.
Using Snitcher has strengthened our marketing strategy and boosted our sales. We are extremely satisfied with the results and recommend Snitcher to any company looking to do the same.
Sebastjan Plavec
Chief Marketing Officer
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