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Klaus-M. Schremser
Chief Revenue Officer
At Usersnap, product teams around the world rely on their platform to efficiently gather, manage, and scale user feedback. Their solution simplifies bug tracking and accelerates feature validation, helping companies enhance their products and user experiences.
As Usersnap grew, attracting larger enterprises became a strategic focus. Understanding exactly which enterprise-level companies visited their website turned critical, enabling precise, personalized marketing and sales outreach.
Before integrating Snitcher, Usersnap faced significant challenges around identifying who exactly visited their site, especially larger enterprise prospects. Klaus and his team had no way of knowing if senior leaders were visiting their website or ready to buy.
Without clear insights, Usersnap’s marketing efforts were broadly targeted, making it challenging to deliver personalized experiences or identify which companies were ready to engage. This lack of visibility was costing Usersnap crucial opportunities, limiting their potential to connect with ideal prospects and convert leads effectively.
We went from zero visibility when it came to segmentation. Now we're identifying 8,000 brands per month on our website. That was a game-changer for us.
Klaus-M. Schremser
Chief Revenue Officer
After exploring multiple visitor identification platforms, Usersnap chose Snitcher for its robust real-time Spotter API, intuitive integration, and detailed data enrichment. Within days, Snitcher seamlessly integrated into Usersnap’s existing tech stack, including Google Analytics 4 and ActiveCampaign, quickly bringing detailed insights such as company names, industries, and team sizes to the surface.
Almost immediately, Usersnap gained unprecedented clarity, revealing over 8,000 previously anonymous companies visiting their website each month. This visibility empowered the team to act swiftly and strategically, capitalizing on these newly identified opportunities.
Identify high-value visitors, personalize engagement, and drive smarter growth with Snitcher.
With the newfound clarity from Snitcher’s visitor data, Usersnap quickly enhanced their marketing and sales processes. They set up automated workflows to identify and score leads based on behaviours aligned closely with their ideal customer profiles.
This allowed the team to craft tailored messaging, engage leads precisely at moments of high intent, and significantly boost their overall lead quality and conversions. Personalized interactions not only improved engagement but also helped build stronger, more meaningful relationships with prospective customers, accelerating the sales cycle.
Snitcher’s detailed visitor segmentation fundamentally transformed Usersnap’s strategic approach to analytics and campaign management. The enriched data confirmed enterprise-level visitors accounted for nearly a third of their traffic, validating and shaping Usersnap’s targeted marketing strategies.
By pinpointing their ideal audience segments, Usersnap optimized advertising budgets, cut wasteful ad spend, and fine-tuned their messaging for maximum effectiveness. Snitcher rapidly became an essential part of Usersnap’s marketing and growth strategy, continuously delivering valuable insights and empowering smarter, data-driven decisions.
Snitcher is an essential backbone of our marketing and sales campaigns. It has made our analytics and reporting more insightful, enabling us to understand our target audiences better.
Klaus-M. Schremser
Chief Revenue Officer
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