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Veselin Pizurica
Founder & COO
Waylay, a leading low-code automation platform, helps enterprises streamline complex workflows for big players in telecommunications and financial services. With a highly targeted audience of enterprise buyers, their growth relied on reaching decision-makers at the right time.
But without clear visibility into who was engaging with their content, potential leads were slipping through the cracks, making it harder to convert marketing interest into sales opportunities.
Waylay’s marketing and sales teams knew their ideal customers were visiting their website, but they had no way to identify them or understand which content was driving engagement. Without this insight, the sales team struggled to prioritize outreach and missed valuable opportunities with high-intent prospects who left before filling out forms.
Meanwhile, marketing lacked the data to double down on the most effective channels and content, leading to inefficient ad spend and uncertainty about which efforts were truly driving pipeline.
Because we didn't understand visitor intent, our sales team had no context when trying to convert marketing leads into meetings.
Veselin Pizurica
Founder & COO
After testing Leadfeeder, Waylay found the insights weren’t deep enough to justify the cost. Searching for a better alternative, they discovered Snitcher through G2 reviews and a competitive feature set. After running a direct comparison, Snitcher stood out due to:
Implementation was seamless. Waylay installed Snitcher’s tracking code within minutes and connected it to HubSpot, GA4, and Slack. The Snitcher team provided dedicated onboarding, ensuring the platform was optimized for both sales and marketing workflows.
Identify high-value visitors, personalize engagement, and drive smarter growth with Snitcher.
With Snitcher, Waylay’s sales team instantly gained visibility into which companies were visiting their website and what content they engaged with. Instead of waiting for form fills, they received real-time Slack notifications when high-intent visitors browsed key pages, allowing them to reach out at the perfect moment. This boosted connection rates and increased conversion rates by 4.7%.
Marketing also used Snitcher’s company identification data in GA4 to refine their strategy. By analyzing engagement trends, they focused ad spend on the best-performing acquisition channels and content, reducing wasted budget and lowering acquisition costs per relevant lead by 12%.
Snitcher didn’t just provide more data, it transformed how Waylay approached sales and marketing. With clear visibility into visitor behavior, the team could prioritize high-value accounts, craft more relevant outreach, and ensure decision-makers stayed engaged throughout the long sales cycle.
Waylay’s marketing budget now works harder, their sales team connects faster, and pipeline growth is way more predictable.
We solved a big problem at an affordable price without spending time on training employees on how to use Snitcher and its various features.
Veselin Pizurica
Founder & COO
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