Snitcher tells you who’s on your website. The new Inbox makes it easier to do something about it.
Why we rebuilt the Inbox
When we started Snitcher, we set out to put a name behind every meaningful visit to your site. And we wanted everything that comes next (qualifying, routing, actually acting on a real company) to feel just as fast.
Identifying who visited has gotten faster every year.
But the work that comes after has stayed slow. The Inbox we built years ago was a list to glance at rather than a place to decide from — and as buyer signals scatter across more channels, the Inbox has ended up carrying far more than we first built it for.
We approached the new Inbox with a short list of beliefs about what working a visitor feed should be:
- Fast: the list should open near-instantly and never flinch when pipeline is large.
- Focused: the row should carry the decision, not bury it behind a settings menu.
- In context: account signal, contacts and CRM state should sit next to the actions you take based on them.
We started where the friction was most obvious.
Knowing which company to look at first
Identified visitors used to land in a feed that gave no guidance on which one mattered most. Every row looked roughly the same, so you scrolled until something familiar caught your eye, or waited for an alert that landed too late to act on.
In the new Inbox, a red pulsing dot marks any row with an active session, so live presence shows up in whichever view you’re already working in. Default columns now carry phone, revenue, funding stage, year founded, tech stack, and social links, so the row tells you whether a company is worth opening before you click in.
Getting through a long visitor list
A long list of identified companies used to be sorted by most recent, with low-intent traffic sitting right next to accounts worth a call. And because the cards were so big (about four companies on a laptop screen) your attention ran out long before the list did, unless you stopped to build segments first.
The new table is reorderable, resizable and hideable, with sticky views saved per user. The list is virtualised, so scrolling stays fluid even on dense workspaces. Multi-select carries across pages, so a filter of a hundred companies becomes one decision rather than a hundred individual ones.
Bulk actions sit on top of that selection. Create segment, export, push to CRM, send to outreach, and build automations against the full set at once. A dedicated Trashed view with bulk restore keeps destructive actions reversible.
Piecing together why a company matters
Your main job is to work out why a company’s worth engaging at all, rather than confirming a visit happened. That’s slower when the picture is spread across multiple tools and tabs.
Because the Inbox now holds the account context next to the list, the engagement chart, traffic sources, session timeline, CRM sync events, and contacts all sit alongside the row. The Company Detail Panel slides in from the right with three tabs. There’s no chase across tools, because Snitcher has already assembled the picture and structured it for you.
The new shape of working a visitor feed
Identifying who visited is close to a commodity now. What’s left is the layer above the data itself. Is this company worth chasing today? Is the right person reachable? Does the signal fit an account you’re already working?
The new Inbox clears the friction around that decision, so you’ve got the time and attention to make it well.
The new Inbox is the latest step in a workspace Snitcher has been building for years, where every stage of turning anonymous traffic into pipeline happens in the same place. There’s more of the workflow to come.
Available today, on every Snitcher plan.
Open the Inbox, start closing →
(The whole rebuild started as a half-joke at one of our offsites. Davey, our first designer, tells that story in Source Code: Behind the new Inbox.)
