Marketing attribution

Prove campaigns drove companies, not just clicks

Clicks don't pay the bills—Snitcher shows which campaigns brought ICP companies so you walk into budget meetings with data that matters.

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Campaign tags without revenue outcome data

Old way

Vanity metrics

  • Report clicks and sessions but can't say how many visitors were actually ICP
  • Budget meetings become arguments because your data doesn't tie to revenue
  • A campaign drives 10,000 visitors and you have no idea if any were target companies
  • Marketing gets blamed when pipeline misses because you can't prove campaigns worked
Closed Won deal with campaign attribution in Salesforce

New way

Revenue metrics

  • Report companies reached and ICP percentage, not just click volume
  • Budget conversations use data everyone trusts because it ties to accounts
  • Campaign success measured by quality of companies, not just traffic quantity
  • Marketing proves influence with data sales actually believes
MEASURE

Know which campaign brought who

See exactly which companies each campaign brought—not that "someone" clicked, but that Acme Corp came from your LinkedIn campaign.

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FILTER

Separate signal from noise

Filter out students, competitors, and bad-fit traffic so you measure real ICP engagement, not vanity numbers that mean nothing.

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OPTIMIZE

Double down on what works

Shift budget from campaigns driving junk traffic to channels that consistently bring companies matching your target profile.

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DEFEND

Walk into QBR armed

Show pipeline influenced by campaign—not clicks that might have been bots—and end the "what has marketing done for us" conversation.

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Adacta
"Snitcher has been instrumental in helping us uncover the 'dark funnel' and refine our attribution models."

Sebastjan Plavec, Chief Marketing Officer at Adacta

5x
more visitors identified vs. alternatives
Read the full story
Adacta

Snitcher gave us cleaner, more reliable signals where others fell short.

Praveen Das

Praveen Das

Founder, Factors.ai

We chose Snitcher because better data up front means better results downstream.

Wouter van Hofwegen

Wouter van Hofwegen

Head of Global Sales, Mapiq

Half of sales time goes to waste. Snitcher cuts it early, often saving 20–30% of the effort, so our clients' reps focus only on deals that can close.

CustomerOS logo

Jonty Knox

·

COO, CustomerOS

Install in minutes, not months

The last thing your team needs is another tool that requires training, so we made one that doesn't.

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