Signal

Know who's ready before they go dark

You're spending hours sorting visitor lists instead of selling—Snitcher scores companies by fit and behavior so you act on accounts that will actually close.

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One score, every signal

Combine internal data, built-in signals, and custom rules to surface accounts showing real buying behavior.

BUILT-IN

Our signals

Get behavior scoring, ICP matching, and intent tracking out of the box. See who's hot the moment you connect.

Our signals
CONNECT

Your data

Connect your existing stack to pull in CRM activity, product usage, and marketing engagement.

Your data
CUSTOM

Your signals

Define what matters to your business and turn any data point into rules that match how you sell.

Your signals

Spot serious prospects before they decide without you

While you sort the same list you sorted yesterday, competitors are already calling the companies that will close this quarter.

Stop treating every visitor equally

Behavior, firmographics, CRM history, and third-party intent collapse into a single priority. No more cross-referencing tabs.

  • Weight pricing visits, repeat sessions, and content engagement as intent signals
  • Layer in company size, industry, tech stack, and CRM status as fit signals
  • Bring your own intent data and custom attributes to sharpen the score

Start every morning focused

Signals mean nothing if you're drowning in them. Open your day to a single ranked list built from every source that matters.

  • Sales sees which accounts to call before the morning standup
  • Marketing sees which campaigns are attracting companies that actually fit
  • RevOps sees which segments need enrichment, routing, or cleanup

Work from one list everywhere

Scores mean nothing if they stay in a dashboard. Push fit and intent into the platforms where your team actually works.

  • Sync high-signal audiences to ad platforms and stop wasting spend on low-fit traffic
  • Enrich CRM records with fit score, intent level, and engagement history automatically
  • Route scored accounts to sales engagement tools with context already attached

Tie every signal to pipeline

Leadership doesn't care about visitor counts. Show them which signals turned into revenue and which campaigns created them.

  • Attribute pipeline and closed-won back to the signals that predicted them
  • Push scored data to reporting platforms so ROI calculates itself
  • Prove which segments, campaigns, and channels actually drive qualified pipeline

Where signals become action

Your scored segments power automations, alerts, and attribution across the entire buyer journey.

CRM Automation

CRM Automation

Push high-intent ICP accounts to your CRM automatically while low-fit visitors stay out of the way.

Real-time Alerts

Real-time Alerts

Get notified in Slack, Teams, or email when scored accounts hit pages that signal buying intent.

Campaign Attribution

Campaign Attribution

Measure which campaigns bring ICP accounts, not just visitors—finally prove marketing is reaching the right companies.

Automatically score the accounts that matter

Let Intent Signals surface the companies most likely to buy, using your fit criteria and real-time behavior—so you reach out before the competition even knows.

Effortless Scoring

Accounts are scored automatically against your ICP and their live intent, no guesswork or manual sorting.

AI Insights

Get digestible summaries of what each top account is doing and why they're showing intent—no more poring over sessions or pageviews.

Recommended Actions

See clear, actionable next steps—reach out, nurture, or let marketing keep warming—based on real visitor data and activity.

Unified Signals

Combine data from your website, CRM, and ad platforms so every team works from a single, living list of high-priority accounts.

Half your “leads” were never going to buy

Your reps call every new form fill the same way. Snitcher scores visitors by fit and behavior, so the serious buyers get the first call, not the last.

Talk to sales See real signals

Snitcher gave us cleaner, more reliable signals where others fell short.

Praveen Das

Praveen Das

Founder, Factors.ai