Warmly turns an anonymous website visit into a named person with a title and a LinkedIn URL, then pings a rep to reach them before they leave. On June 30, 2026, HubSpot announced it had agreed to buy Warmly and roadmaps follow owners, so that one job is about to belong to a CRM platform. The best Warmly alternatives answer a cheaper question: what does the job you actually use cost, bought on its own from a vendor that still answers only to its own customers?
Warmly alternatives, mapped to the four jobs it did
Before you shortlist anything, decide which of these you actually built your day around:
- Reveal the named individual behind an anonymous visit and hand a rep the LinkedIn URL.
- Flag hot leads and score intent: which visitors match your ICP and look like they’re in-market.
- Auto-engage and enrich: the on-site chat that greets a visitor, plus the data that fills in the firmographics.
- Get all of it into your CRM and outreach: the signal delivered to where sales actually works.
Sometimes teams live in one of these and let the other three idle and that’s the one to re-buy for on its own. Here’s each job, the independent tool that does it, and how big a commitment it asks for.
| The job | Independent pick | Still its own company? | Commitment |
|---|---|---|---|
| Know which companies are on your site, into your CRM fast | Snitcher | Yes, bootstrapped, no VC | Month-to-month |
| Name the individual US visitor | RB2B | Yes, independent, US | Month-to-month (since Jan 2026) |
| Company-level ID on European traffic, plus a platform | Leadfeeder (ex-Dealfront) | Yes, PE-backed | Annual (monthly on lower tiers) |
| A scale contact database with visitor ID inside it | ZoomInfo / Apollo / Cognism | Yes, each independent | Annual (Apollo has free + monthly) |
| Which accounts research your category off-site (ABM) | 6sense | Yes, independent | 12–24 months |
If you’re thinking “Just move to Clearbit, it’s already in our HubSpot”, that routes straight back into HubSpot itself so it gets its own section near the end.
Snitcher: company-level visitor identification with fast CRM sync
Warmly’s headline is person-level reveal, but it does the company-level job too, and a lot of teams leaned on exactly that — the catch is the roadmap now answers to whoever ends up owning the platform rather than to the customers paying for it, and that’s the kind of thing you notice six months in when the feature you were promised gets deprioritised for something the acquirer cares about. Snitcher does the same company-level job, bootstrapped and independent since 2015, run from the Netherlands — the roadmap answers to customers because there’s no one else it could answer to.
It names the company behind a cold anonymous visit the moment it lands, before anyone fills out a form, and has it in the CRM while the visit is still warm, writing through native two-way sync with dedicated properties that refresh on every return visit so the account shows up where reps already work. It’s more than a feed too — rule-based ICP and behaviour scoring surface the accounts worth chasing, on-site intent signals flag the ones in-market, and persona contacts auto-reveal and push straight into Apollo, Lemlist or Smartlead, with an open API, MCP, webhooks and Zapier carrying the data anywhere else you run.
How the person-level piece differs: Snitcher names an individual once the visitor identifies themselves by filling out a form or signing in, after which it back-fills their earlier anonymous sessions so you get the full path. Naming individuals cold, before any form fill, is a play a couple of US-only tools further down this list run, and if that reveal was the whole reason for Warmly the tradeoff there is the geofence.
Recognition: 60 G2 awards in the past year, capped by its best quarter yet — Best Results, Best Relationship, Best ROI, Best Usability, plus Leader, Momentum Leader and Regional Leader.
Returns: the visiting company from a cold anonymous IP into the CRM while the visit is warm; named individuals once they self-identify, with prior sessions stitched in. Reach: global company-level. Best for: teams that want the company on the site and in the CRM fast, and don’t want their stack riding on one platform vendor’s roadmap. Pricing (as of July 2026): from $49/mo on annual billing, metered by unique companies identified, into custom. Every feature, every integration, open API and unlimited seats on every plan. 14-day trial, no card. Month-to-month.
Full head-to-head on the Snitcher vs Warmly page.
RB2B: person-level visitor identification for US traffic
RB2B drops a JavaScript pixel in your site header and, for US visitors, resolves the anonymous session to a named individual (full name, title, LinkedIn URL, business email), landing it in Slack or your sequencer within minutes of a setup that takes a few. This is the person-level reveal Warmly was famous for.
Its rule-based Hot Leads tagging flags ICP matches across revenue, size, seniority, department, category and geography, so the right names get routed. Non-US and proxy traffic falls back to company-level, and RB2B stays independent and US-focused, which is what the person-level job needs now that Warmly’s future is a platform feature.
Best for: US-market SDR teams, founders, and agencies whose motion is built around working a specific named person, not an account list.
Watch for: person-level reveal from household and shared-IP signals will sometimes hand you a confident and specific wrong name (a spouse on the same home connection, someone else in the building), and the failure is caught only by a rep who happens to know the real person. Coverage is US-only; outside it you’re back to company-level. Billing is per domain, so a team spinning up microsites on subdomains pays per property. And the January 2026 repricing that stripped person-level ID from the free plan and moved everyone to monthly has RB2B’s own users shopping right now: the same forced re-evaluation the Warmly news is handing you.
Price (as of 8 July 2026): Free $0/mo (150 resolutions, company-level only, Slack only); Starter $79/mo (300 resolutions, person-level LinkedIn URLs, no emails); Pro $149/mo (business emails and all integrations); Pro+ $199/mo (premium resolution). Additional domains run $99/mo each (up to five) on Pro and Pro+.
Contract & owner: month-to-month by default since the January 2026 overhaul. Independent (founded 2023, shares an identity graph with Retention.com). See the full RB2B comparison for the head-to-head.
Leadfeeder (formerly Dealfront): European company-level visitor ID
Leadfeeder (branded Dealfront from 2023 until March 2026, when it rebranded back) identifies the companies visiting your site and feeds them into a broader go-to-market suite. Its EU heritage is coverage strength: identification holds up on DACH and Nordic traffic where thinner databases give out, setup is near-instant and everything is processed in the EU on a GDPR-first posture. The surrounding platform is substantial too: an AI intent score, a prospecting database, IP-targeted display ads, LinkedIn audience sync, CRM enrichment.
Like Snitcher, it identifies companies by default and only names people when they self-identify. The catch is that you pay platform prices for what is usually just the visitor feed and coverage that’s strong in Europe thins on US and global traffic. One specific gap: the business-category field shows on the company screen but doesn’t land in HubSpot as a structured and filterable field so building a targeted list means tagging records one at a time.
Best for: a mid-to-larger European org that actually wants the platform breadth around the visitor feed and will use more than the feed itself.
Watch for: priced as a platform when you wanted one job; two-axis metering (a company cap plus a separate credit allowance); coverage that thins outside core Europe.
Price (as of 8 July 2026): free Lite €0 (last 100 companies, 7-day history, no integrations); Discover €99/mo monthly or €79/mo billed annually; Activate €499/mo monthly or €369/mo annually; Scale €599/mo; Enterprise custom.
Contract & owner: annual plans billed 12 months up front and auto-renewing (30-day cancellation notice), monthly on lower tiers. The annual term is itself the lock, so the real decision lands at renewal. PE-backed, independent.
The scale-database job routes three ways
Some teams didn’t hire Warmly for visitor ID at all: they hired a big contact database and treated the visitor feed as a feature that came with it. If that’s you, “scale database” is really three different jobs, and they go to three different tools.
ZoomInfo: enterprise US sales-intelligence database
ZoomInfo is a full sales-intelligence platform where website visitor ID (WebSights) is one module of many. Its strength for this job is company-level identification that reliably resolves large, well-known organizations, sitting on the deepest US contact, phone and intent database, pushed natively into Salesforce, HubSpot and Dynamics. For an enterprise team whose ICP is big accounts and that will use the whole engine (prospecting, intent, enrichment), visitor ID arrives without a second vendor.
That same big-company skew means SMB and mid-market visitors often don’t resolve and the person-level upgrade is US-only and layered on a company-first engine, so route person-level to RB2B instead of assuming it closes that gap. WebSights export credits are allocated per seat and can’t be repooled, so a team that concentrates exporting in one or two people pays for capacity dormant seats never touch.
Best for: a US enterprise sales org that will use the whole platform, with visitor ID as a byproduct.
Watch for: big-company coverage skew; per-seat credit allocation; you subsidize one module with the price of the suite.
Price (as of 8 July 2026): no public pricing: every deal is a custom, annual quote that lands in five figures a year, with a three-seat minimum.
Contract & owner: annual, non-cancellable mid-term, 60-day renewal opt-out. Independent (public company). The ZoomInfo comparison has the detail.
Apollo: visitor tracking inside an outbound platform
Apollo is a prospecting and sequencing platform, and turning on its company-level visitor tracking (free on base plans, up to three domains) adds a signal layer with no new vendor and no separate pixel to manage. It is a great option for one specific team: the one already living in Apollo for outbound. Uniquely here, Apollo both spots the visitor and runs the outreach from one place: its own sequences, dialer, records and trigger automations that fire off a visit.
The visitor module is a bolt-on and behaves like one. Run it beside a dedicated visitor tool over the same window and its feed lags and surfaces a thinner, different set of companies. Paid contact-level reveal is US-only and capped by a monthly company limit per tier, so a growth-stage site with real traffic hits the ceiling fast, and the same broad database that makes Apollo attractive is uneven on deliverability.
Best for: an Apollo-native outbound team that wants a visitor signal without adding a tool.
Watch for: laggier, thinner feed than a specialist; monthly visitor caps; US-only contact reveal.
Price (as of 8 July 2026): Free $0; Basic $49/user/mo (annual); Professional $79/user/mo; Organization $119/user/mo with a three-user minimum. Contact-level visitor reveal needs the paid Inbound add-on (price not publicly listed this run).
Contract & owner: monthly or annual, free tier available. Independent.
Cognism: European B2B phone and email data
Cognism is a B2B contact database whose motion starts after you’ve already chosen the account. Open the company in LinkedIn Sales Navigator, the Cognism sidebar surfaces a verified email or mobile and you can push it straight to your CRM. It is not a website-visitor tool and shouldn’t be bought as one. Its strength is European phone data: human-verified mobile numbers (Diamond Data) with a DNC-screened, legitimate-interest compliance posture for a phone-heavy SDR team cold-calling the UK, DACH, France and the Nordics.
It syncs natively into Salesforce, HubSpot, Pipedrive, Dynamics, Outreach, Salesloft and Apollo and it’s still standalone with no CRM platform owning it. Any “visitor identification” credited to it is company-level reverse-IP bolted onto the database, with no first-class connector to a visitor tool so wiring one in is a webhook or Zapier workaround.
Best for: a phone-first SDR team prospecting European accounts it has already chosen.
Watch for: account-first, so it won’t surface inbound visitors; the intent add-on is Bombora-powered and market-dependent.
Price (as of 8 July 2026): no public pricing: quote-based, annual, with no free tier or trial (only a small free data sample).
Contract & owner: annual, quote-based. Independent, VC-backed.
6sense: off-site intent data and ABM orchestration
6sense identifies which accounts are researching your category off your site, scores them by predicted buying stage, and orchestrates ads, AI email and SDR plays against them from one place. Its subject is the whole market rather than one site’s traffic: it de-anonymizes at the account level and layers third-party and keyword intent. It complements on-site ID and unlike Warmly or Breeze, it’s still independent of any CRM platform.
The value sits behind a five-figure annual floor paid up front on a 12-to-24-month commitment, a 60-to-90-day onboarding and a dedicated operator before it returns anything so this is not a test-then-buy tool and it won’t put the individual visitor in front of you. There’s also a circularity to weigh: when the same platform decides which accounts are in-market and spends your ad budget against them, you have no independent check on whether the “who” is real which could be a case for running a separate, cheaper visitor-ID tool alongside it.
Best for: a large revenue team with real ad budget and a RevOps function to run it.
Watch for: five-figure floor, annual lock, months to onboard, needs an operator before it pays off.
Price (as of 8 July 2026): no public pricing: quote-based, with a free prospecting tier that excludes intent, scoring, and orchestration.
Contract & owner: 12–24 months, paid up front. Independent (on a reported IPO track). More in the 6sense comparison.
Clearbit (now Breeze Intelligence): HubSpot’s built-in enrichment
Breeze Intelligence (the old Clearbit) is HubSpot’s native enrichment: it fills in firmographics on your records and reuses the tracking code you already installed. The Clearbit-heritage dataset is well-regarded and still benchmarks near the top of the group. Basic CRM enrichment is credit-free on paid tiers so for a team that lives entirely inside HubSpot it’s a low-friction win. But Clearbit no longer exists as a standalone purchase: clearbit.com is now a “joined HubSpot” page, the standalone API is in maintenance mode for legacy keys only and the sole live path is a HubSpot subscription.
It also drops the job you came for: Breeze buyer intent is company-level only, with no person-level reveal, so if naming the individual visitor was the point, Breeze can’t do it. Everything it produces stays inside HubSpot (no external Slack alert for identified visitors, no ad-audience export, no standalone API), and buyer intent plus the Breeze agents draw down HubSpot Credits from a shared pool that expires monthly, so a heavy month can auto-add a capacity pack billed for the rest of your term.
Best for: a team already all-in on HubSpot whose job is “enrich records and act on them in the CRM,” and nothing more.
Watch for: company-level only; everything stays in-platform; credit-based cost you can’t forecast; it deepens the lock-in you were escaping.
Price (as of 8 July 2026): no standalone price: it exists only inside a HubSpot subscription, billed on shared HubSpot Credits.
Owner: HubSpot (Clearbit acquired 2023, rebranded Breeze Intelligence 2024).
Koala: the all-in-one that went offline in 2025
Koala’s standalone GTM product went offline on September 30, 2025 after Cursor acqui-hired it in July 2025, stranding teams whose entire playbook was built on it. It was the all-in-one a lot of product-led teams built their whole motion on: product usage, web intent, and person-level identity in one platform feeding automated rep plays.
Its person-level reveal worked but only by resolving someone you already knew (a CRM cookie match, a product sign-up, a tracked email click). It could not name a cold stranger. Anchor an entire motion on one all-in-one and an owner’s roadmap change can take the whole thing out at once, which is exactly the risk the Warmly news put back on the table.
The filter that outlasts the news
Whichever job is yours, sort on ownership. Buy the one slice you actually use from a tool whose roadmap still answers to its own customers and not to an acquirer deciding where your capability fits inside a bigger product. Warmly’s four jobs are all still buyable, just not from one company anymore and that’s fine because you probably only hired it for one of them to begin with.
