Salesforce
Connect Snitcher to Salesforce and automatically sync identified website visitors as leads, contacts, or accounts. Enrich your CRM with real-time website intelligence.
Key features
- Lead and contact creation
- Account enrichment
- Opportunity tracking
- Custom object support
- SOQL query integration
- Real-time webhooks
Use cases
- Create leads from anonymous website visitors automatically
- Enrich existing accounts with website engagement data
- Alert account owners when their accounts visit your site
- Build account-based marketing campaigns with website intent signals
Overview
The Salesforce integration allows you to automatically sync identified companies from Snitcher to your Salesforce org. Create new leads, update existing accounts, and trigger workflows based on website visitor activity.
How it works
- Visitor Identification - Snitcher identifies companies visiting your website
- Record Matching - The integration matches visitors to existing Salesforce records
- Data Sync - New records are created or existing records are updated
- Activity Logging - Website visits are logged as activities on the record
Setup
- Go to Settings → Integrations in Snitcher
- Click Connect next to Salesforce
- Log in with your Salesforce credentials and authorize the connection
- Configure your sync settings and field mappings
- Define which visitors should be synced using filters
Supported Objects
- Leads
- Contacts
- Accounts
- Opportunities (with deal sync enabled)
- Custom objects
Field Mapping
Customize how Snitcher data maps to your Salesforce fields:
| Snitcher Field | Salesforce Field |
|---|---|
| Company Name | Account Name / Company |
| Domain | Website |
| Industry | Industry |
| Employees | NumberOfEmployees |
| Revenue | AnnualRevenue |
| Country | BillingCountry |
Best Practices
- Match to existing records first - Configure the integration to check for existing records before creating new ones
- Use assignment rules - Let Salesforce assignment rules route new leads to the right reps
- Track page views - Enable activity logging to see which pages your accounts are viewing
