Tie every campaign to pipeline
Clicks don't pay the bills — Snitcher shows which campaigns brought ICP companies so you walk into budget meetings with data that matters.
Vanity metrics
- Report clicks and sessions but can't say how many visitors were actually ICP
- Budget meetings become arguments because your data doesn't tie to revenue
- A campaign drives 10,000 visitors and you have no idea if any were target companies
- Marketing gets blamed when pipeline misses because you can't prove campaigns worked
Revenue metrics
- Report companies reached and ICP percentage, not just click volume
- Budget conversations use data everyone trusts because it ties to accounts
- Campaign success measured by quality of companies, not just traffic quantity
- Marketing proves influence with data sales actually believes
Know which campaign brought who
See exactly which companies each campaign brought — not that "someone" clicked, but that Acme Corp came from your LinkedIn campaign.
Separate signal from noise
Filter out students, competitors, and bad-fit traffic so you measure real ICP engagement, not vanity numbers that mean nothing.
Double down on what works
Shift budget from campaigns driving junk traffic to channels that consistently bring companies matching your target profile.
Walk into QBR armed
Show pipeline influenced by campaign — not clicks that might have been bots — and end the "what has marketing done for us" conversation.
"Snitcher has been instrumental in helping us uncover the 'dark funnel' and refine our attribution models."
Sebastjan Plavec, Chief Marketing Officer at Adacta
Install in minutes
The last thing your team needs is another tool that requires training, so we made one that doesn't.
