Google Ads
Optimize your Google Ads campaigns with website visitor data. Build audiences and measure which companies your ads are reaching.
Key features
- Audience sync
- Conversion tracking
- Company-level attribution
- Retargeting lists
Use cases
- Build retargeting audiences from identified visitors
- Measure which companies your ads reach
- Optimize campaigns for high-value accounts
Overview
Connect Snitcher to Google Ads to leverage website visitor data in your advertising campaigns. Build more effective audiences and measure the true impact of your ads.
How it works
- Snitcher identifies companies visiting your website
- Company data is synced to Google Ads audiences
- Use these audiences for targeting and exclusions
- Measure company-level conversion data
Setup
- Navigate to Settings → Integrations in Snitcher
- Click Connect next to Google Ads
- Link your Google Ads account
- Configure audience sync settings
- Set up conversion tracking
Best Practices
- Create audiences based on ICP criteria
- Exclude existing customers from acquisition campaigns
- Use company data for bid adjustments
