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Thinking of Factors.ai? Switch to Snitcher

GTM teams rely on Snitcher for straightforward visitor ID and actionable insights. Factors.ai's complex analytics and higher costs can overcomplicate your process.

G2
4.8 rating
No credit card required
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Trusted by revenue teams of all sizes

If you’re considering Factors.ai
you’re paying for more than you need

Snitcher gives you visitor insights, decision-maker data, and buying signals. Factors.ai adds more features on top, but those still run on Snitcher data. Why not go straight to the source?

Snitcher identifies much more website visitors than all other identification tools.

Rik v.

Snitcher has effectively tripled our ad budget’s ROI.

Mid-MarketUser

No other tool came close to the lead quality and volume we got from Snitcher.

Steven P.

Snitcher is best for

Globally accurate visitor identification
Transparent, flexible pricing starting at €49/mo
Instant access with a 2-week free trial
Unlimited users and websites on every plan
Simple, intuitive user experience

Use Factors.ai if you want

A comprehensive platform that runs on Snitcher data
Complex dashboards that are hard to master
A starting price of $399/mo
Bundled features and rigid platform structure
A tool designed more for analysts than GTM teams
Free trial
Unlimited users
Minimum pricing
$49
$399
Data export (CSV, Excel, LinkedIn, etc.)
CSV only
IP-to-company API
Powered by Snitcher
B2B web analytics
GA4 & Looker Studio integration
Basic CRM integrations with Zapier
Pro CRM integrations (HubSpot, Pipedrive, Saleforce, Dynamics, Zoho, etc.)
Growth plan
Custom CRM data mappings
Outreach integrations (Apollo, lemlist, etc.)
Real-time alerts & notifications (Slack, email, etc.)
Premium support & onboarding plan
Growth plan
Our aim is to provide an honest and transparent comparison between Snitcher and Factors.ai. We have taken all reasonable measures to ensure the above claims were correct at the time of writing, and will periodically check to ensure this comparison remains accurate.
Last reviewed Apr ‘25

Why settle for less?

Snitcher goes beyond just identifying visitors. You get instant access to decision-makers, actionable insights, and real-time alerts so you can close deals faster.

Snitcher is simply the best company-level website visitor identification provider on the market.

Charles Tenot
Chief Operating Officer

Pricing that works with you

Whether you’re a small team or scaling fast, our transparent pricing grows with you.

Pay for the leads you keep, starting at 49/mo
Unlimited users, websites, and features
Remove unwanted leads anytime

See what
G2 customers
have to say about the best of us

Ratings on
G2
Meets Requirements
9.1
8.6
Ease of Use
9.6
8.3
Ease of Setup
9.5
8.8
Ease of Admin
9.4
8.9
Quality of Support
9.5
9.7
Has the product been a good 
partner in doing business?
9.5
9.3
Product Direction (% positive)
9.6
9.7

Seamless integrations
with your entire stack

Any questions? Here’s our FAQ

What is Snitcher?
Snitcher is a visitor identification platform that uncovers hidden website visitors and turns them into actionable leads. GTM teams use it to identify, enrich, and engage prospects the moment they show interest. Automate workflows, prioritize high-fit accounts, and connect with decision-makers at the right time.
Is Snitcher GDPR compliant?
Yes. Snitcher is fully GDPR-compliant. We process data securely, filter out personally identifiable information (PII), and focus on firmographic insights. See our compliance documentation for details.
How does the Snitcher free trial work?
14 days, full access, no credit card required.
Try every feature, integrate with your tools, and get support from our team. When the trial ends, you’ll see your subscription options. We're here to help every step of the way, and when your trial ends, you can pick a plan that fits your needs
What are unique company identifications?
Each identified company counts as one unique identification per month, no matter how many times they visit or how many employees from that company land on your site.

If 50 people from the same company visit multiple times, it still counts as one identification. Snitcher automatically filters out ISPs and irrelevant traffic, so you only pay for leads that actually matter.
How does Snitcher identify website visitors?
Snitcher maps IP addresses to company data, enriches profiles with firmographic insights, and integrates with first-party data sources to improve accuracy.
Why should I pick Snitcher over other providers?
Our data is more accurate, our customers love us, and we’re happy to prove it. Compare us side by side with other providers, and we’ll even show you how to do it without bias, so you can make the best choice for your business. We’re also a price leader, offering top-tier performance without the inflated costs.

Still have questions?

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Why wait? Switch to Snitcher instead

G2
4.8 rating
No credit card required